“ During my 16 years in the NFL (1979 - 1994) through today, I’ve received thousands of business overtures, and I’ve always tended to be cautious about who I work with,” says Montana, who will divide his time at SportsHabitat.com with magazine editor-in-chief duties for Joe Montana’s In The RedZone. “The founders of SportsHabitat.com want athletes who will participate as active business partners, not just as endorsers, which is exactly the kind of Internet opportunity I’ve been looking for. The business model is solid, and when Version II is introduced in June, the public is going to love what we have to offer — prominent, accessible athletes lending their knowledge of sports.
Joe Montana Joins SportsHabitat.com, Inc | Business Wire | Find Articles at BNET
Our business model was solid, how did we fail?! ;)